Leading firms move beyond the enterprise view to take a product life cycle approach to improve their sustainability.
The challenges that this presents is driving sustainability experts
to work closely with non-sustainability colleagues – because the
decisions that determine product sustainability are made by R&D,
product design, procurement, marketing and sales teams. The recently
published report by analyst firm Verdantix explains how PE
INTERNATIONAL’s product Life Cycle Assessment (LCA) software, GaBi, can
support different business functions to incorporate sustainability
considerations into relevant processes; decision-making at the product
design and procurement stages, and to facilitate engaging sustainability
communications by marketing and sales teams.
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