The "Clever little bags" by Puma are now available in North America and Europe

The "Clever little bag" from Puma replaces their old shoebox. It takes 65% less paper to make and reduces water, energy, and diesel consumption during manufacturing by over 60% a year. It also reduces the carbon emissions by 10,000 tons a year. It is now available in select stores in North America and Europe and with select products in Fall 2010.

The LCA-report "Life Cycle Assessment of different shoe packaging design" conducted by PE Americas can be downloaded on the Puma website.

PE INTERNATIONAL conducted a Life Cycle Assessment for Pumas new packaging system "Clever little bag"

PUMA launched the next pivotal phase of its ambitious long-term sustainability program. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Behar, PUMA will set new standards within the Sportlifestyle retail industry. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA's target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.

Behar designed a "Clever Little Bag" to replace the cardboard shoebox with a re-usable shoe bag, that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home -- thus generating savings on the production side due to less material used, reducing weight during transport and eliminating the need for extra plastic carrier bags.

PE INTERNATIONAL conducted a Life Cycle Assessment to consider all elements of the life cycle, from the overall manufacturing including supply of material and energy carriers to the end of life, when analyzing the environmental performance of the various footwear-packaging options. 

For more information about the "Clever little bag" watch the movie!