The "Clever little bags" by Puma are now available in North America and Europe

The "Clever little bag" from Puma replaces their old shoebox. It takes 65% less paper to make and reduces water, energy, and diesel consumption during manufacturing by over 60% a year. It also reduces the carbon emissions by 10,000 tons a year. It is now available in select stores in North America and Europe and with select products in Fall 2010.

The LCA-report "Life Cycle Assessment of different shoe packaging design" conducted by PE Americas can be downloaded on the Puma website.